Digital Marketing Tools: An Introduction

Digital marketing tools are basically online applications and software that help digital marketers in their various tasks. For example, as a marketer, you have to conduct research, create content, run analyses, and do a host of other things.

Online digital marketing tools can help you do all of those things with ease and efficiency.

In this post, we're going to look at various digital marketing tools for small businesses that you can use to get help in your efforts without spending a lot of money.

Excellent Digital Marketing Tools for Small Business Owners

Without further ado, let’s dive into some of the best digital marketing tools for small business that you can use in 2024.

MailChimp

MailChimp is an online platform that provides various marketing services, such as email marketing tools and marketing automation solutions. It is an excellent digital marketing tool that can be used for small businesses.

The thing that makes MailChimp great for small businesses is the availability of various plans, and its scalability. For example, if you are just starting out, you can use the free version of the platform so that there is no worry about costs. But, if you have some money to spare and spend, you can go for a premium package and enjoy more features.

All in all, here are some of the exact things that you can do with MailChimp:

• Email marketing: You can set up automated email marketing campaigns that send messages on your behalf automatically to your audience. (Learn more about email marketing by clicking on this link.)
• Creating customer journeys: You can also set up entire automated customer journey processes, i.e., such as deciding what happens when a customer leaves your website without taking an action or when they sign up for your newsletter, etc.
• Social media marketing: Another one of the many useful digital marketing features for small business that MailChimp provides is social media marketing. You can create posts, schedule their publishing times, and then check their analytics to see how they’ve been engaged with. (If you want to learn more about social media marketing, check out this post that we’ve just written on “What is SMM?”)
• Website creation: MailChimp also provides a service that you can utilize to create a website for your small business. Since having a website is an important element for small businesses who want to perform digital marketing, this service is very handy.

Google Analytics

Moving on with our list of digital marketing tools for small business owners, we’re going to discuss Google Analytics.

The image above is taken from Google Help.

What exactly is Google Analytics?

Google Analytics is an online tool that provides analytics on user websites and applications. You can use Google Analytics to get an in-depth idea of how people interact with your site and which segmentation/demographic your main audience falls into.

Here is a list of the things that you can do with Google Analytics.

• You can keep an eye on the number of users your website gets.
• You can also see the areas and regions where your users are visiting from.
• Google Analytics also allows you to see the devices that your visitors are using when coming to your website.
• You can see the behavior of your users when they visit your website.

And so on.

There are many other things that you can do, and you can find a detailed overview of them here in this post.

How can Google Analytics be helpful for a small business’s digital marketing needs?

Google Analytics can be very beneficial for small businesses who want to do digital marketing. It allows them to check the performance of their websites as well as the interaction it gets from visitors. By keeping an eye on all this information, a small business can improve its website and work on its online presence.

Ahrefs

Ahrefs is largely defined as an online SEO suite.

SEO stands for search engine optimization. It is a type of content marketing that involves creating a website and optimizing it so that it appears in front of people using the search engines.

Since SEO is a type of content marketing, and content marketing is a type of digital marketing, discussing Ahrefs is actually very helpful and relevant to this discussion.

What exactly can you do with Ahrefs?

There are a lot of different things that you can do with Ahrefs. As a webmaster looking to check the performance of your website or as an SEO-specialist, there is a lot that this online tool can help you with.

• With Ahrefs, you can check how well your website is performing on the search engines. You can see the keywords it ranks for as well as the traffic it is generating. Ahrefs provides an in-depth review of all this information.
• You can also do keyword research to help in your SEO efforts. You can see what keywords you can write for and the keyword volume they have.
• Another thing that Ahrefs allows you to do is check the backlink profiles of your own website as well as your competitors. This can also be very helpful for your SEO efforts.

What are the Benefits of Digital Marketing Tools for Small Business Owners?

The benefits of these types of digital marketing tools are as follows:

• Scalability and easy availability:Since these tools are available online, they are very easily available. You don’t have to go out of your way to find and use them. Plus, in the case of most online tools, such as Ahrefs and MailChimp that we’ve discussed above, there are different payment plans that you can choose from as per your needs and requirements. As your needs increase, you can buy a better and bigger plan.
• Increase in sales and revenue:As a small business owner, one of your key goals is to increase your revenue generation so that you can earn a bigger profit and have enough assets to expand your brand. As a result of using these digital marketing tools, you can improve your online presence and drive more people to your business. This can ultimately result in you making more sales of your products/toolsand earning more revenue.
• Keeping up with your competition:Nowadays, in 2024, small businesses and larger brands are using digital marketing more than ever. The benefit of using digital marketing tools is that it helps you keep up with your competitors. If you don’t use these tools, you may have to look for other measures to perform digital marketing, which can incur more costs and time.

Hire Blogs Nest for Your Digital Marketing Needs

Blogs Nest is an online digital marketing and SEO agency that can help you with your digital marketing needs. We provide various services, such as content writing, on-page SEO, off-page SEO, and so on.

The thing about the digital marketing services that we’ve mentioned above is that they do require a level of skill and expertise to use. Plus, they also require time and consistency.

As a small business owner, it can be tough to make sure of all that, especially when you don’t have that many resources. That is where we come in. You can hire us and we will take care of the digital marketing area of your business all by ourselves.