As a digital marketer, it is important for you to learn the basics of online marketing and the various concepts and steps it involves. There are many resources available on the internet that can help you do so, and one of them is SEMrush Academy.
SEMrush Academy is an online knowledge resource that is provided and managed by the popular SaaS platform SEMrush, which is known for its SEO-oriented tools and services. In this post, we will learn about it in detail.
What is SEMrush Academy?
SEMrush Academy is a project of SEMrush. It contains different online courses and webinars that are designed to help people learn about the basics of SEO and digital marketing in general.
On SEMrush Academy, you can find educational content from various creators and experts in the industry. You can learn things like:
- The basic concepts of marketing
- The advanced concepts of marketing
- Tips and strategies for effective marketing
And so on.
In essence, SEMrush Academy is a resource that can help you transition from a beginner digital marketer to an expert.
Read more: Digital marketing tools for small businesses
What Are the Types of Courses You Can Take at SEMrush Academy?
There are quite a few types of courses that you can take on SEMrush. They take two forms:
- Recorded videos
- Webinars
Webinars can be attended live, but they are also available once they have taken place. Recorded videos, on the other hand, stay in place all the time.
As for the topics that you can learn, you can take courses on modules like:
- Keyword discovery
- Content creation
- Keyword usage
- Content marketing
- Digital PR
- Leadership and communication
- Social media marketing
- Creating content strategy
- Backlink profiles
And so on.
In a nutshell, all the various important elements of both digital marketing and SEO are covered by these courses.
Is SEMrush Academy a Paid or Free Resource?
SEMrush Academy is a completely free resource. You only have to sign in using your email and password, and you will be able to access all the lessons and courses.
Even if you don’t have a paid account for the SEMrush tool itself, you can still access the academy.
How to Sign in to SEMrush Academy?
Here is a quick guide on how you can sign in to the SEMrush Academy:
- First of all, navigate to the SEMrush Academy home page using the following link: https://www.semrush.com/academy/
- Click on the button at the top right corner that says “Try SEMrush for free”
- When you click on the button, a window will pop up where you will be prompted to enter your login details
- If you have an account already, enter the login details and click on the “Log in” button
- If you don’t have an account, click on the “Sign up” button below the button and then go through the registration process
What Type of Certification Does SEMrush Academy Offer and What Value Does It Have?
When you are done with a course on SEMrush Academy, you can take a certification exam. Once you pass the exam, you will be provided with the certification itself. The certificate contains the name of the course that you have completed along with your name.
You can download the certificate file to your device. You can also have it sent to your email address.
After that, you can attach the certificate to your cover letters and resumes. You can also showcase it on your LinkedIn profile.
Here is an image of what a SEMrush Academy certificate looks like. This image has been uploaded by an individual named Annamaria Bucci,who has rewarded the certificate for passing the SEO Fundamentals Exam. (Reference link at the end of the article.)
What is the value of a SEMrush Academy certification?
This certification can help improve your job prospects. SEMrush is quite a popular and reliable platform, and anyone who sees that you've passed a course from there will be impressed. They will understand that the holder possesses considerable knowledge on the specific topic related to SEO/digital marketing.
What Type of People Can Benefit from SEMrush Courses?
The good thing about SEMrush courses is that they are for a range of different people. They are not only for newbies nor are they for experts.
Everyone can learn from the courses, depending on the level of their skills and expertise.
Below, there is a list of people who can benefit from these lessons. Of course, even if you don't find yourself on the list, it doesn't mean that you can't join the academy and benefit from it.
- SEO beginners
- Marketing beginners
- Content marketing beginners
- SEO specialists with intermediate experience
- Marketers with intermediate experience
- Experts in both marketing and SEO
Are SEMrush Courses Effective? Testimonies of People and Users Online
Nowadays, there are many courses online, and it can be tough to find which ones are effective and which ones aren't. The best way to determine this is to see what other people have to say about the courses and lessons online.
Keeping that in mind, here are some of the testimonials that we found for SEMrush Academy online.
- Casie Gillet, Senior Director of KoMarketing left a review on the official SEMrush Academy page, where they said, among other comments, that:
“The Semrush Academy is a core resource in our team training arsenal… It's a great asset to our industry!"
- An online website called DIY Marketing (reference link provided at the end of the article) said this about SEMrush Academy:
“SEMrush Academy is a fantastic place to get you started. Whether you want to learn SEO, link building, mobile SEO, or any other of their marketing topics taught by their industry pros.”
And of course, we ourselves are one of the users of SEMrush and our testimony applies just as aptly as the others. Our personal verdict and review on the platform is this:
- Testimonial of Blogs Nest:
“SEMrush Academy holds distinction among online knowledge databases owing to the fact that it is completely free, is managed by one of the most prestigious SEO platforms online, and contains lessons from actual experts. The detailed breakdown of complex SEO/marketing concepts makes it excellent for types of people, both newbies and experienced specialists."
What Are Other Similar Resources like SEMrush Academy?
Like SEMrush, many other online popular platforms provide online courses and training lessons. Some competitors of SEMrush Academy include:
- Google Skillshop
- HubSpot Academy
- Yoast Academy
- Moz Academy